
SAM
Personal Assistant / Office Manager
Yours, not your customers’. You talk, he keeps the office moving.
AI STAFF FOR AUSTRALIAN TRADES AND SERVICE BUSINESSES
Not a tool you operate. A worker who works.
The phone rings while you are on the tools. The quote you sent last week has not been chased. The invoice is still sitting there unpaid — and the admin is waiting for you at the kitchen table.
LeadAI gives you named AI staff who answer the calls, follow up the enquiries and the quotes you have already sent, keep the invoices moving and ask for the review. The work is done before you get home, and you stay in control of the lot.
Why you really started
You didn’t start your own thing to do invoices at the dinner table at 10 at night. Or write Sunday quotes you should’ve sent Tuesday. Or lie awake running sums on money that hasn’t landed yet.
You did it to be your own boss. To call the shots. To actually have a life, and a bit of freedom while you’re at it. Then the admin crept in and took it — the chasing, the quoting, the follow-ups, the “did that ever get paid” — until you were running the office instead of the business.
Why us
Braydn, one of our founders, spent years on the tools running a renovation business — one he still has a hand in with his brother. He knows the phone going mid-job, the quote that goes out three days late, and the paperwork still waiting at the kitchen table at ten at night.
He is at LeadAI full time now, and the reason is simple: no app was ever going to pick that work up for him, so we built staff instead of software — so nobody else has to run their business the way he did.
The problem was lived before it was designed for — the missed call mid-job, the quote that never got chased, the invoice nobody rang about.
LeadAI Pty Ltd is an Australian company based in Melbourne, VIC.
Our CTO is a former Canva engineer and VC-backed startup founder with a Masters in AI.
The plan
Start with reception, or hand over the whole front and back office. You are choosing a role, not a feature list.
Your information, your rules, what they are allowed to say and where they have to stop. Nothing is invented on your behalf.
While you’re working, they’re working. Calls answered, follow-ups made, invoices chased — and anything that needs a real decision comes back to you.
Start here
Meet the AI staff
You’re not buying software. You’re hiring staff.

Personal Assistant / Office Manager
Yours, not your customers’. You talk, he keeps the office moving.

Personal Receptionist
Answers the phone, works out what the call is about, and takes it from there.

New Jobs & Quotes
Follows up new enquiries and the quotes already sitting out there.

Invoices & Payments
Follows up the invoices so you are not ringing about money at 9 at night.

Reviews & Referrals
Checks the customer is happy first, then asks for the review.
SAM in action
What your week looks like after
The point of this is not a screen. It is the phone ringing less, the follow-up already done, and the paperwork not waiting for you at the end of the day.
You don’t need another thing to manage. You need the work off your plate, and you need to still be the one calling the shots.
Where the job stops
What they can say, what they can offer and what they must not commit to is set up with you before they start.
Pricing, discounts, disputes, scoping and anything commercial comes back to you. No staff member decides that on your behalf.
They work from the information your business has approved. If they do not have the answer, they escalate rather than guess.
Or ring +61 468 199 598 — Emily answers LeadAI’s own line.